It’s really quite simple: WhatsApp Business makes it far easier for you to engage in conversational selling than other messaging apps. Simply said, people are much more inclined to open WhatsApp messages than emails. According to studies, companies who utilize WhatsApp for sales are able to increase their overall sales by 15%, increase the number of new client connections by 40%, and even grow their customer base by 10%. Additionally, 20% of customer interactions via WhatsApp result in sales.