Stretch marks are a common concern for many people in India, affecting up to 90% of pregnant women and appearing during growth spurts or weight fluctuations. While there’s no magic eraser, stretch mark removal creams can help! These creams often contain ingredients like cocoa butter, shea butter, and centella asiatica, which aim to improve skin elasticity and hydration. Studies show that consistent use of these creams, particularly during pregnancy, can minimize the appearance of stretch marks by up to 70%. However, it’s important to remember that results may vary, and established stretch marks might respond less dramatically. Look for creams that are fragrance-free and dermatologist-tested for optimal safety on Indian skin. Remember, consistency is key! Apply the cream twice daily for several months to see the best results.