Search Engine Optimization in Digital Marketing is the process of enhancing a website’s visibility on search engines like Google to attract high-quality, organic traffic. It involves optimizing on-page elements such as keywords, meta tags, and content, as well as off-page strategies like backlink building and technical SEO. By improving search rankings, SEO helps businesses increase brand awareness, drive targeted leads, and boost conversions without relying solely on paid advertising. As a core pillar of digital marketing, effective SEO ensures your brand stays competitive in the online marketplace and delivers long-term growth.