The global rum market is experiencing significant expansion, driven by increasing demand for premium and craft rum, evolving consumer preferences, and the rising popularity of cocktail culture. According to DataIntelo, the market is projected to reach a valuation of USD XX billion by 2032, growing at a CAGR of X.X% during the forecast period. The shift towards premiumization, fueled by consumer interest in aged and flavored rums, is shaping market trends. Additionally, the growing influence of e-commerce and digital marketing strategies is expanding market reach, enabling brands to connect with a broader audience.