Pay-Per-Click (PPC) advertising is an effective way for businesses to gain quick online exposure and attract potential customers. Unlike SEO, which takes time to build results, PPC delivers immediate visibility and measurable outcomes. With advanced targeting, ads can be customized to reach specific audiences based on location, demographics, behavior, or device, ensuring better engagement. Businesses also enjoy flexibility in budget control, setting daily or monthly limits while tracking every click, impression, and conversion in real time. This data-driven approach helps maximize ROI and boosts brand awareness by keeping ads visible even without direct clicks. However, PPC requires careful management to be cost-effective. Expenses can rise quickly in competitive industries, and there is always a risk of click fraud draining budgets. Most importantly, once ad spend stops, so do the results, making PPC a strategy that needs ongoing investment and optimization.