Starting a liquor shop franchise in India offers strong profit potential but comes with significant challenges due to state-specific regulations, licensing complexities, and high initial investment. Common mistakes include choosing the wrong license, underestimating costs, selecting poor locations, and ignoring compliance requirements. Success depends on understanding local excise laws, securing the right permits, training staff, managing inventory efficiently, and marketing within legal limits. Rushing into the business without due diligence can lead to legal and financial setbacks. With proper planning, realistic expectations, and operational discipline, a liquor shop franchise can become a sustainable and profitable venture in India’s growing alcobev market.