Inconsistency or giving up Content marketing in India is about building a long-lasting relationship with your audience. Publishing content consistently adds authority and credibility to your brand. Besides, with more and more businesses realizing the importance of a well-developed content marketing strategy, the competition in this space is rising tremendously. Consistently shared content establishes you as a thought leader in your industry. Also, the longer you have been posting content, the more legitimized you appear. Content marketing takes time before it shows favorable results, so giving up in the expectation of overnight results is a mistake.