According to a recent study by DataIntelo, the global Eye Mask Market is poised for significant expansion, projected to grow from USD 1.8 billion in 2023 to USD 3.1 billion by 2032, registering a steady CAGR of 6.1% during the forecast period. The rising emphasis on sleep health, increased awareness about stress management, and growing preference for personal wellness accessories are key drivers contributing to the surge in demand. The surge in consumer health consciousness, especially surrounding sleep quality, is propelling the global eye mask market. With the growing popularity of wellness routines and sleep optimization, more individuals are turning to eye masks as an effective and affordable solution for undisturbed rest. Additionally, the increase in travel—especially among millennials and business professionals—has further boosted the adoption of portable sleep aids like eye masks.