Selecting the right technology stack is a key step in building a strong and scalable online store. Popular choices include Magento, WooCommerce, Shopify, and custom-built platforms, each tailored to different needs. Magento is a robust solution for large enterprises, offering advanced customization, multi-store functionality, and powerful SEO tools. WooCommerce, integrated with WordPress, is a cost-effective option for small and mid-sized businesses, though it often requires multiple plugins and reliable hosting. Shopify provides a hosted, user-friendly platform that makes launching a store simple and fast, but it offers limited flexibility and involves recurring subscription fees. For businesses with highly specific requirements, custom solutions deliver complete control, scalability, and security, though they demand higher investment and technical expertise. Factors such as budget, growth objectives, product range, and customer expectations should guide the choice. The right platform ensures smooth operations, better user experiences, and long-term business growth.