eCommerce stores have exploded in popularity in recent years, thanks to the rise of online shopping. To stand out in this competitive field, store owners are constantly seeking new and innovative strategies. The goal is to increase profits, drive sales, and draw in more customers. One exciting strategy that is gaining traction is WooCommerce dynamic pricing, a clever way to entice shoppers with unique pricing models. Dynamic pricing can be beneficial for WooCommerce stores by allowing them to take advantage of market demand and maintain steady profits. However, some store owners may encounter challenges when trying to implement this strategy. The article explores the benefits of utilizing WooCommerce dynamic pricing and discounts with the WooCommerce Dynamic Pricing and Discount Rules plugin.