Page Industries Ltd., the exclusive licensee of JOCKEY International Inc (USA), is putting its outerwear collection in focus with a fresh take on brand’s ‘Take It Outside’ campaign. Driven by a rising consumer interest in comfort-led, versatile athleisure, particularly among younger audiences, the campaign presents a curated range of T-shirts, track-pants, joggers, and transitional outwear. The collection is designed to move seamlessly from morning commutes to evening outings offering convenience with style to the wearers. According to an IMARC Group study, India’s athleisure market is witnessing sustained momentum and is expected to reach ~USD 22,367 million by 2034. This growth is on the back of rising trend towards comfortable, all-day clothing and changing workplace norms that favor clothing that can be worn in a variety of settings, from work to social to leisure. Jockey’s athleisure range, one of the brand’s key drivers, is strategically positioned to meet this rising demand.  Read More to click the Link