How recently did you purchase a new bra? If you’re struggling to remember, you’re not alone. Most women tend to hold on to their bras far longer than they should, until the straps loosen, the cups lose shape, or the underwire pokes out. But here’s the truth: even if your bra looks fine, it might not be doing its job anymore. Bras aren’t just a style essential; they’re also a key part of your daily comfort, posture, and hygiene. So how do you know when it’s time to replace your bra? And what hygiene rules should you follow to keep them in good shape? Let’s break it down.