Comme des Garçons, often translated as “like boys,” emerged in the 1970s as a radical response to mainstream fashion’s obsession with perfection. Rei Kawakubo built the label around imperfection, asymmetry, and abstraction—an aesthetic that disrupted Western ideals of beauty. Her collections defied the expected; they were not about flattering the form but questioning it. The brand became synonymous with avant-garde fashion, favoring intellectual design over commercial appeal. Each runway presentation was a narrative, not just a display of garments. Kawakubo’s work turned fashion into art, blending conceptual thought with wearable rebellion.