Reputation is a driving force behind business success, shaping how customers view and trust a brand. Word-of-Mouth (WOM) has always been one of the most credible ways to earn loyalty. Genuine recommendations from friends or family build lasting connections, but WOM travels slowly and reaches only limited audiences. In today’s digital world, Online Reputation Management (ORM) has become just as important. By tracking reviews, responding to feedback, and staying active on platforms like Google and social media, businesses can strengthen their image and attract new customers. ORM offers visibility on a larger scale, boosts search rankings, and enables quick engagement. The challenge lies in its demand for constant attention and the speed at which negative feedback can spread. A balanced approach is the key. Combining the trust of WOM with the reach of ORM helps businesses grow credibility, expand influence, and secure long-term success.