In today’s tech-saturated marketplace, where product features have largely reached parity, the most defining asset for any early-stage startup isn’t what it builds — but how it presents itself. When you strip away all the noise, startup brand building becomes not just relevant, but critical to growth. If you’re wondering how to build a brand from scratch when you have limited resources and zero name recognition, the answer lies in your first 100 days. This isn’t about logo design or typography alone. It’s about crafting a meaningful identity that resonates — a brand that speaks your customer’s language before your competitors get the chance.