Marketing has always been about people, understanding what they want, how they behave, and how to connect with them in meaningful ways. For decades, businesses relied on surveys, focus groups, and instinct. While those methods still matter, artificial intelligence (AI) has completely reshaped the way we approach marketing.AI brings something new to the table: the ability to process massive amounts of data in real time, spot patterns invisible to the human eye, and predict what customers are likely to do next.