Pay-Per-Click (PPC) is a digital advertising model where you pay only when someone clicks your ad. It’s an efficient way to gain targeted traffic quickly by bidding on specific keywords through platforms like Google Ads, Bing Ads, Facebook Ads, and LinkedIn Ads. When users search for these keywords, your ads appear in search results or social feeds. Placement is determined by bid amount, keyword relevance, and ad quality score. For example, targeting “buy wooden chairs” helps you reach ready-to-purchase customers—boosting visibility and delivering measurable results when clicks turn into conversions.