The Poha Market is witnessing a promising upward trajectory driven by the rising demand for nutritious, ready-to-cook foods. As an integral part of Indian breakfasts and increasingly accepted worldwide as a gluten-free, vegan, and easy-to-prepare meal option, poha is gaining recognition in both traditional and modern food markets. Poha, also known as flattened rice, has carved its niche in the ready-to-eat and instant food segment due to its affordability, health benefits, and adaptability across regional cuisines. The surge in urbanization, changing dietary patterns, and growing awareness of local superfoods are key factors pushing this humble staple into mainstream food retail and export chains. As convenience, shelf stability, and clean-label preferences dominate consumer buying habits, the Poha Market is poised for long-term growth in domestic and global contexts.