The global Trade Promotion Management (TPM) Software Market is experiencing significant growth as businesses increasingly adopt data-driven strategies to optimize trade promotions and enhance return on investment (ROI). According to DataIntelo, the market is projected to reach a valuation of USD XX billion by 2032, driven by the rising need for automation and analytics in trade promotion planning. The increasing complexity of trade promotions, coupled with growing retail competition, has fueled the demand for TPM software. Companies are leveraging AI-driven analytics, machine learning, and cloud-based solutions to enhance promotional efficiency, streamline workflows, and gain deeper consumer insights.