Imagine you have a sequence of lead nurturing actions, which has lead nurturing efforts that are leveraged at specific intervals to capture interest. That is in a nutshell, how the Waterfall Campaigns With Data Analytics work for lead generation. By employing several strategically placed and related touches like ads, landing pages, and emails, firms are able to steer prospects through the funnel. How to ensure that all the points of contact map out successfully? Data analytics emerges as the unsung hero of the waterfall campaign and opens doors for its optimization. Understanding the usage of your network, social platform, and campaign results data enables you to optimize your technique, increase lead generation and in general, feed your sales funnel.